Should I Register My Trademarks?
Just because you CAN get your trademarks registered does not always mean that you SHOULD. Discover 3 situations when you should definitely register your trademarks.
If you found this video useful, subscribe to our YouTube channel. We post new content all the time!
If you have a brand you want to protect, let's get on a quick call to discuss your trademarking strategy.
NARRATOR: Jennifer owns a tanning salon, Megawatt Sun, and she has a question.
JENNIFER: I have created a good name, logo and tagline for my business. So how do I know if I should register them as trademarks?
TRADEMARK FACTORY: Welcome to the Trademark Factory!
JENNIFER: I own a tanning salon, and plan to open another location. I'm not sure if I should register my trademarks
TRADEMARK FACTORY: To decide if it's a good idea to register your trademarks, ask yourself 3 questions.
TRADEMARK FACTORY: The first question is: If your business is forced to change its name, logo, or slogan - will it be worth fighting for?
LOW INTIMIDATING VOICE: Dear business owner. It has come to my client's attention that you have been using my client's trademark MEGAWATT SUN, to offer sun tanning services. My client has been offering these services since 2010 and is the owner of a trademark registration number 12345. I demand that you immediately stop using the name MEGAWATT SUN, remove it from all products, tanning equipment, signage, website, and marketing materials.
JENNIFER: Oh no! Now, I must either stop using the trademark or start a fight. It will cost me at least $20,000 to rebrand
TRADEMARK FACTORY: If it will cost you more than $15,000 to rebrand or if it is likely that you will try to fight for your brand, you should definitely register your trademark because it is a lot simpler and cheaper to fight when you have a registration certificate.
JENNIFER: Oh yeah
TRADEMARK FACTORY: The second question you ask is: If you notice your competitor use your trademarks to advertise their products and services - will it be worth fighting for?
JENNIFER: This is my brand. You can't steal my brand!
TRADEMARK FACTORY: If you ever see yourself taking a competitor to court over trademark infringement, you should definitely register your trademarks because it will be much cheaper and easier to win if you have a registration certificate.
TRADEMARK FACTORY: And finally, ask yourself the third question: Will you get more money for your brand if you decide to sell, franchise, license out, or expand your business throughout Canada?
BUSINESSMAN #1: We want to buy your business. You have developed a great brand.
BUSINESSMAN #2: We will pay a very good price for it.
TRADEMARK FACTORY: If people find you and buy from you because they like you or because you have a nice location on a busy intersection and your name does not go beyond your circle of acquaintances then maybe registration is not for you. But if your brand has value in and of itself, it's a good idea to register it as a trademark.
TRADEMARK FACTORY: Most importantly, you should understand that you donâ€™t need to answer yes to all three questions. If you answer yes to at least one of them, you should definitely consider registering your trademarks as soon as possible.
JENNIFER: Looks like I definitely need to register my trademarks. Can Trademark Factory help me with that?
TRADEMARK FACTORY: Of course. That's why we're here. And we are the only law firm that will help you register your trademarks with a Triple Peace-of-Mind guarantee. Just go to trademark factory dot see ay, fill out the form telling us about your trademark, and we'll take it from there.
TRADEMARK FACTORY AND JENNIFER TOGETHER: BECAUSE if it's remarkable it's trademarkable!
Disclaimer: Please note that this cartoon is not and is not intended as legal advice. Your situation may be different from the facts assumed in this cartoon. Your watching this cartoon does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this cartoon as the only source of information to make important decisions about your intellectual property.
Watch our other cartoons or leave your comments below!
comments powered by Disqus
Watch our other cartoons:
- 7 Benefits of Registering Trademarks ()
- ™ vs. ® - Unregistered And Registered Trademarks ()
- Trademarks vs. Trade Names ()
- Should I Register My Trademarks? ()
- Why Use a Trademark Professional to Register Trademarks ()
- Why Use Trademark FactoryÂ® to Register Trademarks ()
- Trademark Registration Process in Canada ()
- Trademark FactoryÂ® Money-Back Guarantee ()
- Asian Domain Name Scam ()
- Unofficial Trademark Catalog Scam ()
- 4 Important Elements of a Trademark Application ()
- Will My Canadian Trademark Protect Me in the U.S. ()
- Will My U.S. Trademark Protect Me in Canada ()
- How to Select a Great Trademark? ()
- How Can Canadian Businesses Protect their Brands Internationally ()
- How Long is a Trademark Registration Valid For? When to Renew a Trademark Registration ()
- What is a Trademark? ()
- What Does "Using a Trademark" Mean? ()
- Combined Trademarks - File Separately or Together? ()
- Claiming Color as a Feature of a Trademark ()
- Trademark Examination Stage ()
- "Clearly Descriptive" Trademarks ()
- Confusing Marks ()
- What Are Prohibited Marks? ()
- How Are Trademarks Different from Patents? ()
- How Are Trademarks Different from Copyright? ()
- How Are Trademarks Different from Industrial Designs (a.k.a. Design Patents)? ()
- Trademarking Personal Names ()
- How Not To Invalidate Your Trademark. Proper Use Of Trademarks. ()
- USPTO Supplemental Register ()
- Conducting an Initial Trademark Search - Why Is It More Difficult than It Seems? ()
- Cancelling Somebody Elseâ€™s Trademarks ()