How George Clooney Made $1 Billion Using Trademarks?

George Clooney has just sold his recently launched tequila brand for $1 Billion.

Enough said?

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TRANSCRIPT

I don't know if you've heard about it but five years ago George Clooney and his partner came up with the idea of launching a tequila brand. And the first thing they did, the very first thing they did, is they gave it a name and went out and trademarked it. And then, one year later, after their trademark was already registered, they found a distiller in Mexico to actually manufacture the drink. As you know, George Clooney is an actor. He's not a professional manufacturer of liqueurs. So, they found a distiller in Mexico to actually make the drink. And the drink became somewhat of a success. And they were selling it, and selling it, and selling it until early this year. They sold the brand to Diageo, which is the biggest liquor company in the world. They sold their brand for one billion dollars.

That's absolutely amazing, really. They practically printed a billion dollars out of thin air. And if you think to yourself, well of course it's George Clooney. Think again. I assure you that it would have cost Diageo less than a billion dollars to hire Mr. Clooney to advertise all of their other drinks, all of their existing lines, and all of their existing brands. Instead, they paid him a billion dollars to acquire his brand. And there was something more tangible than just his face or his name or his fame. So, there's a lesson there. He could only sell his brand and make so much money out of it because he properly protected at the very beginning. Before anybody saw a bottle on the shelf, before he announced it, first thing they did is they trademarked the name so nobody can take it. And then, they figured out a way to build a product around it. And then, they figured out a way to monetize the brand.

Very smart way to utilize a brand. Very smart way to monetize a brand. So, thank you George Clooney for this amazing lesson. And, for everyone out there, the lesson here is not for you to start coming up with new names for Tequila brands and trying to sell them to Diageo. The lesson here is that the brand has massive value if you take the right steps to protect it and build something around it. So use this lesson from George Clooney in your business. Build a brand. Be legendary.


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