How to Use Trademarks to Create a Sense of Uniqueness for Your Business?
This is a very clever strategy used by many successful businesses and entrepreneurs.
Discover how to create the sense of uniqueness for your business even if there is nothing unique about your business.
If you found this video useful, subscribe to our YouTube channel. We post new content all the time!
If you have a brand you want to protect, let's get on a quick call to discuss your trademarking strategy.
How do you use trademarks creatively to generate a sense of uniqueness in the marketplace, even if you don’t have something that’s unique.
Jack Welch the former CEO of General Electric famously said, If you don’t have a competitive advantageбdon’t competeю. And really, what it boils down to is that it’s not enough to be good anymore, it’s not enough to be better, it’s not enough to be the best. You have to be able to say, We are the only ones in the marketplace who does something..
And a trademark could be a great vehicle to get you there even if your products and services are no different from products and services of your competition.
The best example comes from Ford. They used to have an ad (actually a series of ads) which they ran on TV. They all finished with Only Ford has EcoBoost fuel economy. And interestingly, they never told you what EcoBoost fuel economy was. They didn’t tell you how it was better or how it was different from everybody else who makes cars. They didn’t tell you what made it special, they didn’t tell you if it was about ecology or economy. All that they told you is that Ford was the only car that had it.
So here is how it works. You come up with a feature that’s important to your market. And importantly, the feature itself does not have to be unique. All it has to be is important to your potential buyers.
And then, here is the crucial piece, you give that feature a name,. And that name has to be unique. The name can’t be descriptive. It has to be really unique, something that nobody else has.
So get a feature, give a name, then trademark that name.
And then use it everywhere: use it on your web-site, use it on your business cards, use it in your flyers, use it in your videos, use it everywhere and always say: We are the only company that has [this name] when we are providing our services.
And the example that I came up with is a silly example, but I like it nevertheless. I tried to think of a boring profession, and what I came up with is a mortgage broker. They all pretty much do the same thing. And they all say that they are personable. And they all say they are reliable. And they all say they have integrity as to when they look for the better rates for you.
So, how do you stand out? And I thought, hmm, what if you were to say, I am the only mortgage broker in the world who uses IHNC calculator to come up with the best rates for your particular situation.
That sounds sexy, right?
Until you ask them, well, what does IHNC calculator stand for?
And IHNC stands for I Have No Clue.>/i>
But, here is the thing. That was a silly example, of course. But even that still makes the service more desirable, because it creates interest, it creates intrigue, it creates something that differentiates you from everybody else. And humans are made the way that if somebody tells you that they are the only ones who do something, you automatically assume that it’s gotta be good.
So, use the strategy: come up with a feature, give it a name, trademark the name, and make sure that you deliver the message to everyone that you’re the only one in the world who has this feature—because that feature has the particular name&,dash;even if everybody else's services have the same feature as well. They just can’t call it that.
Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.
See our answers to other frequently asked questions about trademarks or leave your comments below!
comments powered by Disqus
- Does My Trademark Need to Match My Company Name? ()
- What Is a Trademark? ()
- Can I Add More Products and Services to My Trademark Application After It Has Been Filed? ()
- Where Should I Register My Trademarks? (Deciding on Jurisdictions in Which to File Trademarks) ()
- What Is Conventional Priority? ()
- Can I Change the Trademark Itself After My Trademark Application has been Filed? ()
- How Long Does It Take to Register a Trademark? ()
- Can I Trademark Dictionary Words? ()
- Can I Trademark the Same Brand for Different Products or Services? ()
- Do All Countries Protect Unregistered Trademarks? (Common-Law Trademarks) ()
- Can I Trademark a Brand Before It Is Launched? (Intent-to-Use Trademarks) ()
- Is My Trademark Available? ()
- Should I Trademark My Startup's Brand? ()
- In Whose Name Should I Apply For My Trademark? ()
- Will the Trademarks Office Help Me Enforce My Trademarks? ()
- Should I Trademark a Logo Done On Fiverr? ()
- How Much Does It Cost to Register a Trademark? ()
- Should I Trademark My #Hashtags? ()
- Are There Annual Trademark Maintenance Fees? ()
- If I Register My Trademark, Does It Mean No One Can Use It? ()
- Four Things Most Commonly Trademarked (The Trademark Dance) ()
- How Does Trademark Factory's Guarantee Work? ()
- What Are Nice Classes of Goods and Services ()
- Do I Have to Be an American Resident to File in the U.S.? ()
- How Are Service Marks Different From Trademarks? ()
- What Are Oppositions? ()
- 3 Most Important Benefits of Registering Trademarks ()
- Why Register a Trademark in Canada to Get a .CA Domain Name? ()
- What is Post-Allowance Statement / Declaration of Use? ()
- Am I Protected Between the Filing and the Registration of My Trademark? ()
- What Is Post-Registration Statement of Use? ()
- What Goes Into a Trademark Application? ()
- What Happens If You Don't Respond to Correspondence from Trademarks Office in Time? ()
- What Makes a Brand Valuable? ()
- Is Registering a .COM Domain Name Enough to Secure Trademark Rights? ()
- Why Is It Important to Preserve Evidence of Use of My Trademarks? ()
- Do I Need an Agreement with My Logo Designer? ()
- Andrei Mincov's story ()
- What is Madrid Protocol? ()
- Trademark Factory Ultimate package ()
- What Are Official Marks in Canada? ()
- Trademark Factory I Feel Lucky package ()
- How Will a Trademark Examiner Examine My Trademark Application? ()
- Can You Trademark Book Titles? ()
- Trademark Factory All-Inclusive package ()
- Trademarks vs. Trade Names ()
- Look-Alike and Sound-Alike Trademarks ()
- Will the Trademark Examiner Check Other Applied For Trademarks? ()
- Trademarking Words in a Fancy Font? ()
- Will the Trademark Examiner Check Unregistered Trademarks? ()
- You Received an Office Action. Now What? ()
- How Long Is a Trademark Registration Good For? ()
- When Should I Trademark My Brand? ()
- Why is Google the Textbook Example of What Not to Do with Your Trademark? ()
- Should I Claim Color as a Feature of My Trademark ? ()
- What Is the Difference Between Trademarks and Patents? ()
- How Should I List Products and Services in My Trademark Application? ()
- What Is the Difference Between Trademarks and Copyright? ()
- When Should I Trademark My Logo? ()
- What Are the Two Main Reasons My Trademark Application Can Be Rejected? ()
- What Is the Trademarking Process? ()
- Can I Mention Someone Else's Trademark on My Website? ()
- What Is An Acceptable Specimen of Use? ()
- What Are Generic, Descriptive, Suggestive, Arbitrary, and Fanciful Trademarks? ()
- What Is UDRP Uniform Domain Name Resolution Policy? ()
- How Do I Trademark Product Names? ()
- When Am I Allowed to Put TM Next To My Brand? ()
- How Do I Trademark Service Names? ()
- What Are Word Marks, Design Marks, and Combined Marks? ()
- What Should I Know About Trademarking Slogans and Taglines? ()
- Should I Trademark My Name Or My Logo ()
- Adding Elements to My Trademark to Overcome Confusion or Descriptiveness ()
- Are Famous Trademarks Treated Differently From Regular Trademarks ()
- Received an Invoice For International Publication of Trademark ()
- What Should I Do If Somebody Infringes on My Trademark ()
- Do Trademarks Protect Their Foreign Equivalents ()
- What Should I Do If Somebody Accuses Me of Infringing Their Trademark? ()
- Asian Domain Name Scam ()
- What Are Two Biggest Branding Mistakes? ()
- Are Dead Trademarks a Problem? ()
- What Is The Difference Between a TM and an R in a Circle Symbols ()
- What Does Using a Trademark Mean? ()
- How Do I Choose a Great Brand for my Business, Product, or Service ? ()
- What Is Weekly Confusion Watch Service? ()
- Supplemental Register ()
- What Are Ornamental Trademarks? ()
- What Happens If I Don't Renew My Trademark In Time? ()
- What Does Confusingly Similar Mean? ()
- What Is a Trademark Assignment Agreement? ()
- What Does Date of First Use Mean? ()
- What Is a License Agreement? ()
- Why Is Search So Important? ()
- What Are Incontestable Trademarks? ()
- How Do I Check the Current Status of my Trademark Application? ()
- Important Amendments to Canada's Trademark Law ()
- How To Trademark a Name and Logo ()
- Trademarking Strategies For Life And Business Coaches ()
- How Do I Cancel Someone Else's Trademarks? ()
- Why Do Celebrities Trademark Their Catchphrases? ()
- How George Clooney Made $1 Billion Using Trademarks? ()
- Misspellings and Other Changes to Get Around Someone Else's Trademark ()
- How To Protect Your Brand On Amazon? ()
- Dividing a USPTO Trademark Application ()
- 5 Movies with Unbelievable Scenes about Trademarks and Intellectual Property ()
- Trademark Factory's New & Improved I Feel Lucky Package ()
- The Dumbest Advice About Trademarks You Could Ever Give ()
- 5 Things You Should Never Say About Your Brand ()
- Trademarks vs Domain Names ()
- What's Your Brand Worth? ()
- 3 Y's Of Protecting Your Brand ()
- Matrix of Success 2 Things a Business Needs for Success ()
- How Coca Cola Trademarked Their Brand ()
- Trademarks: Certainty vs. Commitment ()
- Trademarking Process In a Nutshell - TMs Into Rs Brand Protection Formula ()
- Can I Trademark An App ()
- 3 Types Of Businesses And What This Has To Do With Trademarks ()