What Is a Trademark?

Find out a short and sweet definition of what a trademark is in this short video.

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TRANSCRIPT

There are two answers to that, really.

The first answer is that a trademark is the type of intellectual property that allows you to protect your brand.

A simpler answer to that question is a trademark is anything, as long as it allows you to differentiate your product and services from similar or identical products and services of everyone else. It can be a name, it can be a logo, it can be a tagline, it can be a sound, it can be a smell, it can be a texture, it can be a color. It could be anything, as long as it allows you to position your products and services apart from identical products and services or similar products and services offered by your competition.

And if you don't have competition, you have to think that you have competition that’s offering exactly the same thing as you are and ask yourself a question, Does this thing that I'm thinking is my trademark, would that allow me to tell the market, to tell my customers, my consumers, my clients, that this is my product and service so they can easily tell that from everybody else, who does the same thing?.

So there you go.

A trademark is anything, as long as it allows you to position your products and services apart from everybody else's products and services on the same market.


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Disclaimer: Please note that this post and this video are not and are not intended as legal advice. Your situation may be different from the facts assumed in this post or video. Your reading this post or watching this video does not create a lawyer-client relationship between you and Trademark Factory International Inc., and you should not rely on this post or this video as the only source of information to make important decisions about your intellectual property.

See our answers to other frequently asked questions about trademarks or leave your comments below!


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