If It’s Worth Promoting,
It’s Worth Protecting!™
Generally, here is how our process works:
1. We start with identifying what names, logos and slogans you use in your business to attract customers.
Check out these videos that will make it easier to understand what can be trademarked, and whether or not it is a good idea to file so-called combined trademarks in a single application:
What is a trademark?
Combined Trademarks - File Separately or Together?
2. We then look at the provisions of the Trade-Marks Act and filter out those name, logos and slogans that do not meet its requirements. For example, if you are using the name "Toronto Cupcakes" to sell cupcakes in Toronto, you wouldn’t be able to trademark it.
Trademark Examination Stage
“Clearly Descriptive” Trademarks
What Are Prohibited Marks?
3. Finally, we search through the database of registered trademarks and make sure that there are no other prior registrations for an identical or confusingly similar trademark.