If It’s Worth Promoting,
It’s Worth Protecting!™
Your continued use of the Website signifies your acceptance of these terms and any changes in effect at the time of your use of the Website.
We cannot be held responsible for the privacy policies and practices of other websites even if you accessed the third party website using links from our Website; or you linked to our Website from a third party website.
Personal information is data that can be used to uniquely identify or contact a single person, and may include your name; photograph(s); position with a company you may own, represent or be employed by; mailing address; email address; phone number(s); fax number(s); contact preferences; banking or credit card information; and your SIN or SSI number.
You may be asked to provide your personal information anytime you contact us or otherwise interact with us through or in connection with the Website. Some personal information will only be requested in limited circumstances, such as when you are making a payment for our products or services or when you ask us to determine if your trademarks are registrable.
We collect and use personal information in order to: respond to queries or requests submitted by you; process orders submitted by you; anticipate and resolve problems with any products or services supplied to you; better tailor and improve the features of products and services; offer you content and advertisements that are tailored to be more relevant to you; keep you posted on our latest product announcements, updates, and upcoming events; send important notices, such as communications about purchases and changes to our terms, conditions and policies; conduct internal auditing, data analysis, and research to improve our products, services, and customer communications; administer contests, sweepstakes or similar promotions if you choose to participate; communicate with third parties whose personal information you provided to us; administer or otherwise carry out our obligations in relation to any agreement you have with us; and do anything else for which you give us your consent when you provide your personal information to us or at any time before we make any such use.
Non-personal information is data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any person.
If we combine non-personal information with personal information, the combined information will be treated as personal information as long as it remains combined.
We may automatically collect non-personal information about you when you access or use the Website. We may also generate aggregated data by analyzing personal and non-personal information provided to us and collected by us from multiple users.
The Website, online services, interactive applications, email messages and advertisements may use “cookies” and other technologies such as pixel tags. We may also collect and store information (including personal information) locally on your computer and device using mechanisms such as browser web storage (including HTML 5) and application data caches. These technologies allow us to collect certain information by automated means each time you visit and/or log on.
Cookies are small data files that are downloaded onto your computer when you visit a particular website. We are able to read these cookies for information purposes when you revisit our Website. Cookies may enhance your online experience by saving your preferences while you are visiting a particular website. Pixel tags are a type of technology placed on a website or within the body of an email for the purpose of tracking activity on website, or when emails are opened or accessed, and are often used in combination with cookies.
We use these technologies on the server level or using reputable third party providers to: better understand user behaviour and improve our knowledge of the use of the Website; see which parts of the Website people have visited; know how many people visited the Website and specific pages accessed during each visit; ascertain whether the Website is operating at an optimal level; facilitate and measure the effectiveness of advertisements and web searches; control the number of times you see a given ad; deliver ads that relate to your interests; measure the effectiveness of ad campaigns; remember your personal information when you use the Website to make your experience more convenient and personal; and enhance our web offerings to you and to provide an enjoyable and an innovative online experience.
You can erase or disable cookies by changing the appropriate settings on your computer, however, some areas or features of this Website may not function properly if you do so.
As is true of most websites, we gather some information automatically and store it in log files. In addition to standard server tools, we may use third party providers such as Google Analytics, Statcounter or others to collect and analyze such information. This information includes: Internet Protocol (IP) addresses; search queries; hardware settings; browser type and language; Internet service provider (ISP); referring and exit pages; operating system; browser and device event information such as crashes and errors; date / time stamp; and clickstream data.
We use this information to: understand and analyze trends; administer the Website; learn about user behaviour on the Website; and gather demographic information about our user base as a whole.
When you use a location-enabled service, such as a service available through your mobile phone, we may collect and process information about your actual location. We may also use various technologies to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers. This location data is collected anonymously in a form that does not personally identify you and is used by us and our partners and licensees to provide and improve our location-based products and services. If we use the location-based data in combination with your personal data, we will treat it as your personal information.
In some of our email messages, we use a “click-through URL” linked to content on the Website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on the Website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. We may use third party providers to send our email communications using this feature. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
We may also use pixel tags and similar technologies in our email communication with you. Pixel tags tell us whether mail has been opened, which allows us to determine interest in particular topics and measure the effectiveness of our customer communications. We may use third party providers to send our email communications using these technologies. If you don’t want to be on our mailing list, you can opt out anytime by following the unsubscribe instructions contained in our communications to you. As our client, you may not opt out of receiving important notices that we may send you from time to time and which relate to communications about your purchases and changes to our terms, conditions and policies.
When we use third party providers to collect information by automated means, we take reasonable steps to ensure that privacy policies of such third party providers duly protect your personal information, however, we may not be held responsible and we hereby disclaim any and all liability for any deliberate or negligent unauthorized disclosures that may occur in the result of failure by such third parties to take proper steps to protect the information collected through them.
We may use aggregated data for any purposes and at any time in our discretion, including for all purposes listed above and including our right to disclose, sell, rent or license such aggregate data to any third parties, just like any other statistical information.
As part of the products or services offered to you through our Website, the information you provide to us may be transferred to countries outside of Canada. By way of example, this may happen if any of our servers are from time to time located in a country outside of Canada or one of our service providers is located in a country outside of Canada. These countries may not have similar data protection laws to Canada. If we transfer your information outside of Canada in this way, we will take reasonable steps to ensure that your privacy rights continue to be protected. In addition, if you use our services while you are outside Canada, your information may be transferred outside Canada in order to provide you with those services.
We may from time to time make certain personal information available to our strategic partners that work with us to provide products and services, or that help us market to customers. Personal information will only be shared by us to provide or improve our products, services and advertising. It will not be shared with third parties for their marketing purposes.
We share personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located anywhere in the world.
It may be necessary – by law, legal process, litigation and / or requests from public and governmental authorities within or outside your country of residence – for us to disclose your personal information. We may also disclose information about you if we determine that for the purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose your personal information if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations, clients or users.
We may from time to time, in our sole discretion, supply third parties with non-personal information or aggregated data for use in connection with this Website or otherwise.
If you communicate to us information that is relevant to any of the clients for whom we are already acting, we will not be prevented from continuing to act for our client, from disclosing such information to our client, or from acting upon such information in the best interest of our client. This may happen when, for example, you ask us to register a trademark that would be confusingly similar to the trademark that we filed on behalf of our client.
If we do find ourselves in a situation when we have received from you communications that are relevant to any of the clients for whom we are already acting, we will notify you as soon as practical that we have a conflict of interest and that we cannot act for you.
Once we have confirmed that we do not have a conflict of interest to act for you in relation to a particular trademark, the provisions of this section will no longer apply.
We are not responsible for any personal information you may choose to share with the public using the Website or any third party services available through or in connection with the Website. Any personal data you share with the public, including your personal information that you choose to disclose on your public profile with the Website, can be read, viewed, collected or used by other individuals and entities in ways that we are unable to control or predict, such as to send you unsolicited emails. Such information may be indexable by search engines, and we have no control over future disclose or dissemination of such information. Use common sense when you choose to disclose your personal information in this manner.
Please be careful about what personal information you disclose in this way.
When a trademark application is filed (in Canada or elsewhere), the application and certain subsequent communication is published by the trademark office of that country. Therefore, a substantial amount of personal information becomes public. We will treat the information made available as part of such publication as information you disclose to the public, and will not be responsible for keeping it confidential.
Some of the pages of the Website may use Secure Sockets Layer (SSL) encryption where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal information while it is transmitted over the internet.
We may update the measures we take to protect your personal information as new technology becomes available, as appropriate.
We aim to keep our information about you as accurate as possible. We make it easy for you to keep your personal information accurate, complete and up to date. You can help ensure that your contact information and preferences are accurate, complete and up to date by logging in to your account.
We make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate business purposes. We may decline requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
This policy was last updated on October 6, 2013.