Quebec brewers sent cease and desist from Kellogg's over Froot Loop beer

Andrei Mincov's commentary on the original article
OMG, Kellog's are too damn nice! You KNEW that Kellog's will be upset about your infringement. You WAITED for them to send you the demand letter. You did it anyway. And all they did it they forced you not to infringe in the future! So kind of them. What they could (and probably should) have done is take you through a full-blown litigation and watch you go through bankruptcy. Yes, Kellog's got some PR out of this as well. But the problem with being so nice is it sends the wrong message to all future smartasses who would use the same strategy as Fruit Loop beer.
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