The Kardashians Want to Trademark Stormi, Chicago, True, Saint, & North's Names
Andrei Mincov's commentary on the original article
The Kardashians are very good at using fame to generate fortune with no talents. And fame is ALL about the brand. Without the brand, what do they have? This is why they are doing what they're doing: building the brand up. Branding more products with existing brands and adding more subbrands to their portfolio. You don't have to enjoy watching their show (believe it or not, I've never seen it), but you have to give them credit for how they are treating one of their most valuable ass-ets.